yamada logo

Our story behind the logo

Yamada Europe B.V., a wholly owned subsidiary of Yamada Corporation, was established in 1986 to provide sales, service and support for Europe, the Middle East and Africa, through a highly trained network of distributors.


Meaning in the symbol

The logo is established, October 1st in 2015. Our company changed its name from “Yamada Oil Manufacturing Co., Ltd.” to “Yamada Corporation” in 1990 and changed our logo and used to date. Nowadays, we have formulated the group vision “Toward 2025” for the 100th fiscal year of 2025.

See here the text we’ve used in the animation above:

The shape of the three rings overlapping (the upper ring does not show a panoramic view from the viewpoint of design, but is actually included)

Express a company in which customers, shareholders, employees and all stakeholders can grow together.
Expresses the overall and mutual growth of the three core businesses (pump business, car maintenance equipment business, and work environment improvement equipment business) defined in the Group Vision Toward 2025.

Shape where two rings overlap

Two rings represent the two diaphragms connected to the left and right of the diaphragm pump, the main product representing our core business “pump business”.
Representing the front and rear wheels of an automobile with two wheels after our core business “Car Maintenance Equipment Business”. (Car maintenance. Expressing tire equipment)
The keyword “environment” in our core business “Working Environment Improvement Equipment Business” is highlighted, representing the earth and the universe, and expressing our corporate stance to protect the global environment. An expression reminiscent of the “Global Leading Company” defined in the Group Vision Toward 2025 from the perspective of the two circles of the Earth and the universe.

Center part where circles overlap

“Y”, which is the initial letter of our company name, is represented graphically, representing the existence of our company (company) at the center of all the above circles.
An expression reminiscent of the idea that a person is spreading his arms and supporting a circle from the word “company is a person.”

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